Who We Are

nxt_toolWhat is nxtConcepts? 

nxtConcepts was started in 2003 by Samantha Rufo. Rufo had worked in the ski industry managing both marketing and technology programs since 1996. After developing numerous successful and award winning permission based & eMarketing programs for ski resorts, she decided to take the "next concepts" in marketing to other businesses with the same needs. nxtConcepts was born.

nxtConcepts is a "NXT" generation marketing company that combines innovative ideas, proven marketing programs, and cutting edge technology into a truly integrated approach to business planning and problem solving. We find the right mix of traditional, online and unconventional tactics to meet your business goals. Serving local and national organizations.

Since nxtConcepts can work as an "Outsourced" marketing department for multiple clients, we can negotiate better deals for numerous marketing channels. Although the typical client spends about 5%-20% of their marketing budget to have nxtConcepts direct and implement their online and offline marketing campaigns, they save TWICE that in staff salaries and marketing costs which can be added back into the budget.

Simply, we can make our client's budgets do more and our client's more competitive.

Benefits for Our Clients:

  • Effective customer relationships.
  • Greater efficiencies in the workplace.
  • Real bottom line results for your company.
  • Being more competitive today by using cutting edge ideas of tomorrow.

Marketing Vision + Technology Strategy= Simple & Powerful Solutions

The most important thing we bring to the table for our clients is good, old-fashioned common sense.

What is an example of that common sense? Consider the 5 S's:

  • Serve: Provide more value to customers at lower costs.
  • Sell: Use new technology to reach more people with less effort.
  • Speak: Communicate directly with customers that want to hear from you.
  • Save: Lower your marketing costs while expanding your customer base.
  • Sizzle: Excite your customers to catch and hold their attention.


nxtConcepts serves a wide range of local, regional, national, and even international clients. Our clients are diverse, but they all share one thing in common – they are looking for a hands-on, fully customized, interactive, targeted marketing approach. This approach includes strategic planning and marketing support with the goal of increased sales, lower marketing expenses, and more personalized customer service.


Ohio Office

nxtConcepts is headquartered in New Albany, OH.

Mailing Address: PO Box 340, New Albany, OH 43065

888-215-0820 or 740-815-6925

Vermont Office

Address: 93 Birch Road, Shelburne, VT 05482

888-215-0820 x2 or 802-399-8747

Contact us now 888-215-0820 and find out more about the benefits of using nxtConcepts for your business.


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