May 2016 Marketing Update


->Google AdWords Expanded Headlines Now Live

Descriptions can be up to 80 characters while the headline space is doubled.  Display URLs can also be further customized to show two directories instead of the usual single one. 

->What the New Snapchat API Means for Advertisers

With 100 million active users and dubbed the most popular social network for young adults, Snapchat is exploring new ways to grow their digital ad business. Including:
-Interest based Targeting-Brands will have the ability to track which content topics generate the most user engagement. 
-Stories Algorithm for ads-giving brands more advertising opportunities for brands to promote in the stories tab and further their Snapchat audience reach in the stories tab.

->New Product Alert: ADA Compliance Tools

Recently there has been a lot of talk about websites and if they are ADA (American with Disabilities Act) compliant.  The Act has been around since the 90's but only recently have some attorneys found a way to make some money off of it using demand letters.  To help mitigate this, we have been working diligently on creating a set of tools to add to Joomla websites.  To see a sample, go here  To read more about this, visit the ADA site.

->Visit With Us in Nashville May 17 - 21st

It's that time of year again - where we launch the "nxt" new thing.  We are excited to bring VR (Virtual Reality) to our booth 319 at the NSAA National Conference!  
Using a virtual reality (VR) device offers the surreal experience of traveling through space and time without actually moving. You feel completely disconnected from your body and yet still bound to your pounding heart as you virtually slalom down a mountain or soar into space.  Those planning a vacation, meanwhile, can use VR to get a sense of where they'd like to go and what they would like to see when they get there, right from the comfort of their couch.  Come see how VR will affect Marketing now and in the future.


nxtConcepts Continues Growth with New Partner and Office

stew jensennxtConcepts, Ltd, an Interactive Marketing firm headquartered in Ohio, announces marketing expert Stewart Jensen as a new Partner and Vice President. Jensen will provide the firm with additional capabilities and also grow its geographical footprint to the East Coast with a new office in Burlington, VT.

"nxtConcepts is thrilled to have Stewart on our management team. His significant background in Travel, Tourism and Hospitality will be an asset to our growing company," said Samantha Rufo, President and Partner of nxtConcepts. "With his breadth of knowledge of business and marketing strategy, he will be able to both grow our client base and enhance our current relationship with our clients," she added.

Jensen has a passion for building brands that push the creative boundaries without sacrificing the core personality and positioning that connects them to their audiences. Jensen will help to grow nxtConcepts' capabilities in digital, resort marketing, and web strategy and solutions. In his new position, Stewart will spearhead nxtConcepts' business development efforts and the marketing of the nxtConcepts brand.

Throughout his 20+ years in the field, Stewart has managed marketing and sales campaigns for Marriott; Stowe Mountain Resort, VT; Burton; Killington Resort, VT; Line Skis; Waterville Valley Resort, NH; Schweitzer Mountain, ID; Redington Fly Rods; Valdez Heli-Camps; Gunstock Resort, NH; Mountain Creek Ski Area, NJ; Vermont Chamber of Commerce and more. He has served in a variety of roles, including: Client Services Director, Technology Account Director, VP Marketing, VP Interactive Strategy.


Established in 2003, nxtConcepts is a full service marketing firm that combines innovative ideas, proven marketing programs, and cutting edge technology into an integrated approach to business planning and problem solving. nxtConcepts finds the right mix of traditional, online, and unconventional tactics to meet client business goals. Offices include Powell, OH and Burlington, VT. Clients include ski resorts, travel and leisure companies, manufacturing, technology, retail, seasonal organizations, small and emerging businesses, associations, non-profits and public sector organizations.


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