Seminars & Workshops

Over the past decade, Samantha Rufo the President of nxtConcepts has given quite a few Seminars and Workshops to businesses and organizations across the U.S.  In this area your will find the talk outlines and handouts from multiple topics such as social media, marketing, Blog Outreach, Advertising, Websites and much more.

All of the downloadable documents are in Adobe Acrobat PDF format. You will need to have Adobe Acrobat Reader installed on your computer in order to view and print the documents. 

Seminars/Workshops

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Need a speaker?

Speakers Bureau Book an engaging speaker from the nxtConcepts/myMarketingGuide.com Executive Team! nxtConcepts executives have spoken at various conferences and events across the nation. nxtConcepts offers a comprehensive resource for individuals and small businesses to further their intelligent marketing efforts. Read About Our Speakers Find out background information about nxtConcepts executives. Go here... Book a Speaker for Your Event To request one of our executives for your next conference, simply give us a call at 888-215-0820 or fill out our contact form here. You will receive an answer to your request within three weeks.
Size : 29.21 kb
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Facebook Marketing 2017

Presented by Samantha Rufo, nxtConcepts at the SANY/PSAA Show | Date, Time When it comes to Facebook, there seem to be more questions than answers. Facebook LIVE, Business Manager, Social VR, Chatbots, Facebook TV… do these sound familiar? If you manage your ski areas’s Facebook page, they should. Today, Facebook is so much more than a place to “like” your friends photos. Which is one reason it can be overwhelming and confusing for many businesses to know where to spend their time and money.
Size : 6.22 mb
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The eCommerce Wait Problem

Online sales—eCommerce—are an important part of business today. eCommerce has brought revolutionary changes in the ski, tourism, and hospitality industries. And now its second phase, mobile or mCommerce, has moved from an add-on to a central part of the customer buying experience, and presents unique onsite sales opportunities for resort operators.
Size : 16.03 mb
Hits : 3056
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VT-Web-Summit-Responsive Websites

What to look for in responsive website development. Presented by Stew Jensen, VP of nxtConcepts. Why Responsive web design? Users are there and spending money: • More than 60% of all internet traffic is already from “mobile” devices. (InMobi). • Users expect easy-to-use interfaces and site sta*s*cs confirm approval. “40% of people using mobile devices will choose another search result if it is not mobile friendly.” (iacquire). • 62% of companies that designed a website specifically for mobile had increased sales. (Econsultancy).
Size : 1.41 mb
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Warming up to Multicultural Marketing 2014

Included: -Get a better understanding of how different culture react to different words, colors, and marketing. -See how companies are using multicultural marketing. -Understand how to support your own successful effort. --See also the related handout. Seminar given by Samantha Rufo, at the NE Summit, NH Sept 2014.
Size : 3.61 mb
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Multicultural Marketing Handout

Tips for marketing to Asian, African and Hispanic Americans. Handout for the related Seminar "Multicultural Marketing 2014". Including how to make multicultural customers feel welcome and appreciated. • Cultural sensitivity training. • Being patient with questions - often multicultural consumers will have more questions about a product or services. • Staff that speak other languages.
Size : 277.13 kb
Hits : 3304
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Marketing and Motivating Millennials

Presented by Samantha Rufo There are more than 2.3 Billion Millennials (ages 10-29) in the world. That makes them the largest market in human history. They represent more than 1/3 of the world's population and more than 1/4 of the U.S. population. They think, act, work, communicate and make decisions differently than you AND influence just about everything you care about. Millennials, true digital natives, live in a sea of technology and "new media". This is a global phenomenon that has already changed the world. We have no choice to but recognize and cater to them. At least that is if you want to sell to them. . It’s all about the Millennials a) Yes, there is a generation gap a) Quiz: How Millennial are You? b) Their tattoos are telling 2. How to reach today’s youth a) It’s a social economy now b) It will take a community c) Resorts that are succeeding 3. Motivating Millennials to the slopes a) Breaking open the piggy bank b) Go with the flow--sharing rules c) Fine tuning messages for the Millennial brain 4. What they have in store for the rest of us
Size : 6.18 mb
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How To Turn Ideas Into Money Not Remorse

Just because you have a great idea, doesn't guarantee it will succeed. How it's implemented will make the difference between success and failure. This workshop will walk you through ways to evaluate an idea and determine the merit--before you allocate money and time to it. Delivered to the National Ski Areas Association Conference in Scottsdale, AZ, 2005
Size : 1.31 mb
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Unofficial MadMen Guide to Content Creation Cheatsheet

Facebook, Twitter, Pinterest, YouTube, Foursquare, Google+, Blog, website, mobile, email - feeling overwhelmed? Creating great social media content is hard - especially if you have to do it every day. And, looking at a blank screen knowing you've got to post SOMETHING, can be daunting. Use this Content Strategy Cheatsheet to help get inspiration when you need it. Make sure to also get a copy of the related Seminar info.
Size : 90.30 kb
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Can We Talk

Can We Talk? How Text Messaging Can Generate Sales in the Youth Market Tech Trends Samantha Rufo, President, nxtConcepts Thursday, January 29 11:00A - SIA Seminar Center The youth market increasingly relies on text messaging as a way to communicate. Now it is an effective tool for prompting special offers that lead to sales. This seminar explains how texting can work as an advertising tool that could prove to be a “sure winner” in reaching today’s well informed and well connected youth.
Size : 8.54 mb
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Social Media: Navigating the Slippery Slope - Where to Go and What’s Next?

Presented by Samantha Rufo, nxtConcepts at the NorthEast Summit/Ski Maine Show. The social media revolution is here and quickly building momentum. With broad implications for ski areas, there is no shortage of opinion on how to capitalize on this amazing new space. But what do you really need to do to establish a solid social media presence now and in the future? And in a world that seems full of ideas, what's working for other resort marketers? Utilizing Social Media Tactics for Lead Generation • Utilize a social media platform to cultivate, identify and qualify leads • Identify the social media platforms you should invest in Leveraging Social Media as an Engagement Strategy • Execute a social media plan as an actionable part of the marketing and sales plan • Leverage social media to convert leads into successful sales Measuring ROI of a Social Media Program • Utilize available tools and technology to measure the success • Establish targets and success metrics
Size : 6.41 mb
Hits : 4621
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Internet Advertising 101 MSAA

nternet Advertising Seminar 101 presented on August 6, 2007 MSAA Meetings & Trade Show Ski Industry focus Presented by Samantha Rufo
Size : 5.68 mb
Hits : 4092
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Seminar: What's New for 2013-14 in Online Marketing

Social media and online marketing is constantly changing. Wish there was a way to find out most of the changes without all the hard work? Then, you will love this presentation that highlights what's new on Facebook, Google, YouTube, Pinterest, Instagram, and other up and coming networks. Use this as a starting point to help create new campaigns that are ahead of your competition. Presented by Samantha Rufo and the NE Ski Summit, at Attitash Ski Area, NH September 2013.
Size : 4.60 mb
Hits : 3863
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Handout Tips for Social Marketing

Handout document for related presentation. Social Media management tips and examples -Social Media policy examples of what has worked -How social media is affecting marketing, sales and PR.
Size : 33.37 kb
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Website Case Study

What makes a website successful? This in-depth case study goes through a website from 2004 to highlight the things that worked and why.
Size : 1.40 mb
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Blogology 101

Blogs are new to the marketing and web arena. This presentation walks you through where they came from and where businesses will be going with them. Delivered to the MSAA Trade Show in August 2005.
Size : 2.49 mb
Hits : 3686
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Email Marketing

This Email Marketing Review Seminar was presenated by Samantha Rufo, President of nxtConcepts-An Interactive Marketing and Media Company at the MidWest Ski Areas Association Conference and Trade Show at Devil's Head, WI on August 3, 2009. Agenda Topics: 1. Don't Be Fooled -Common Misconceptions 2. Not as Easy as It Looks 3. Keep It Smart, Stupid 4. Size Matters (Length too) 5. X rated content 6. Touchpoints 7. Shameless Self-Promotion 8. Case Studies 9. Emerging Tactics 10. Putting it All Together
Size : 5.93 mb
Hits : 4039
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Social Networking Systems Use Policy, Cell Phones & More (co-presented with Brad Stanford)

-Social Media management tips and examples -Social Media policy examples of what has worked -How social media is affecting marketing, sales and PR at resorts Panel for the PNSAA.
Size : 749.03 kb
Hits : 3115
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Seminar: Social Media-Solving the Puzzle

Social Media Solving the Puzzle Presented by Samantha Rufo, President, nxtConcepts Midwest Ski Areas Association, Shanty Creek, MI August 9, 2010 We would like to thank the following resorts for letting us highlight their social media marketing info: Afton Alps, MN Tyrol Basin, WI Wild Mountain, MN Crystal Mountain, MI Agenda Topics Covered in Seminar: 1. Building a Strategy 2. 6 Phases of Social Media 3. Facebook -Dissecting a Fan Page -FBML -Ads, Events, Offers -Measurement -Rules of Thumb 4. Twitter -Anatomy of a Profile -Tweeps -Who’s Talking About You? -Bit.ly’s -Tools 5. Putting it all Together
Size : 2.54 mb
Hits : 4135
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Seminar: Social Media-Solving the Puzzle

Social Media Solving the Puzzle Presented by Samantha Rufo, President, nxtConcepts Midwest Ski Areas Association, Shanty Creek, MI August 9, 2010 We would like to thank the following resorts for letting us highlight their social media marketing info: Afton Alps, MN Tyrol Basin, WI Wild Mountain, MN Crystal Mountain, MI Agenda Topics Covered in Seminar: 1. Building a Strategy 2. 6 Phases of Social Media 3. Facebook -Dissecting a Fan Page -FBML -Ads, Events, Offers -Measurement -Rules of Thumb 4. Twitter -Anatomy of a Profile -Tweeps -Who’s Talking About You? -Bit.ly’s -Tools 5. Putting it all Together
Size : 5.77 mb
Hits : 4171
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Social Media Metrics PNSAA

Wednesday, April 28, 2010 10:00 – 11:15 am Social Networking Marketing The social media revolution is happening now, and quickly building momentum. With broad implications for Resorts, there is no shortage of opinion on how to capitalize on this amazing new space. But what do you really need to do to establish a solid social media presence now and in the future? And in a world that seems full of ideas, what's working for other resort marketers? Attend this session to find out how to keep your marketing ahead of the competition! Utilizing Social Media Tactics for Lead Generation Understand how to utilize a social media platform to cultivate, identify and qualify leads Know how to identify the social media platforms you should invest in Leveraging Social Media as an Engagement Strategy Execute a social media plan as an actionable part of the marketing and sales plan Learn how to leverage social media to convert leads into successful sales Measuring ROI of a Social Media Program Utilize available tools and technology to measure the success How to establish targets and success metrics When finished, you will: -Have a solid understanding of what social marketing is and how it can work for you. -Know how companies are using it to differentiate themselves from competitors. - See why guests like receiving messages from these mediums. - Understand how to create, keep, and support a successful social marketing effort. - Learn from discussions, case studies, and other resources.
Size : 5.82 mb
Hits : 4022
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Unofficial MadMen Guide to Content

Presented by Samantha Rufo, at the New England Conference September 12, 2012 Includes 50 social media topic answers from the session! Facebook, Twitter, Pinterest, YouTube, Foursquare, Google+, Blog, website, mobile, email - feeling overwhelmed? Creating great social media content is hard - especially if you have to do it every day. And, looking at a blank screen knowing you've got to post SOMETHING, can be daunting. If you struggle to attract a steady stream of people to your website, blog, social media accounts, you are not alone. The good news is that it isn't a lost cause. There are many smart strategies you can use to create compelling, bite-sized content your readers will devour - and share like crazy. The secret is to tap into the power, speed and instant accessibility of the web and social media. Attend this session for 6 simple foolproof ideas you can put into action today. Plus, the Content Strategy Cheat Sheet (download separately).
Size : 3.98 mb
Hits : 3590
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Social Marketing OWU

Social Media management tips and examples -Social Media policy examples of what has worked -How social media is affecting marketing, sales and PR.
Size : 6.25 mb
Hits : 4426
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Social Media Marketing for the SnowSports and Travel Industry

Passport to Social Media Marketing Presentation given by Samantha Rufo, President of nxtConcepts to the Midwest Ski Areas Association in August of 2009. Agenda items include: 1. The Rules have changed 2. Why It Is Important 3. Social Media Landscape 4. Building a Strategy 5. How do I keep up? 6. Does it Pay Off? 7. Don't Go the Wrong Way 8. Putting it all Together 9. Resources
Size : 4.09 mb
Hits : 3659
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SIA Can We Talk

Can We Talk? How Text Messaging Can Generate Sales in the Youth Market Tech Trends Samantha Rufo, President, nxtConcepts Thursday, January 29 11:00A - SIA Seminar Center The youth market increasingly relies on text messaging as a way to communicate. Now it is an effective tool for prompting special offers that lead to sales. This seminar explains how texting can work as an advertising tool that could prove to be a “sure winner” in reaching today’s well informed and well connected youth.
Size : 7.48 mb
Hits : 4177
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Getting a handle on email Overload

Whether it's for everyday business or a marketing campaign, email is a critical part of almost every business person's day. This presentation goes through innovative strategies for marketers to manage email and use it more effectively. Delivered to the American Marketing Association, Columbus Chapter, 2005.
Size : 382.23 kb
Hits : 3225

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