TV / Cable
nxtConcepts is a media-neutral planning resource. We are responsible for developing comprehensive consumer marketing strategies and then creating tactical media plans to seamlessly execute the strategy.
The process includes a rigorous, disciplined approach that includes:
- Segmentation analysis.
- Media (consumer touch points).
- Creative (uniqueness of messaging).
- Metrics (establish key performance indicators).
- Setting clients' media and marketing objectives.
- Establishing key performance indicators.
- Identifying the media mix and selection criteria.
- Creating a media feedback loop to allow for mid-course adjustments.
General media reaches the broadest audience possible. Whether we're planning and buying media to build brand awareness or drive a call to action, our focus is working with clients to more cost effectively reach and acquire customers.
What We Do
- Map locations.
- Run ranker statewide or regionally.
- Determine primary and secondary stations.
- Price all stations that make sense.
- Negotiate, negotiate, negotiate.
- Pick the best stations by your criteria: top station by demo, best price, most value added. What ever you determine.
- Manage and recap the buy.
Contact us now 888-215-0820 and find out more about the benefits of using nxtConcepts for your TV Advertising.