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TV / Cable

nxtConcepts is a media-neutral planning resource. We are responsible for developing comprehensive consumer marketing strategies and then creating tactical media plans to seamlessly execute the strategy.

tvThe process includes a rigorous, disciplined approach that includes:

  • Segmentation analysis.
  • Media (consumer touch points).
  • Creative (uniqueness of messaging).
  • Metrics (establish key performance indicators).
  • Setting clients' media and marketing objectives.
  • Establishing key performance indicators.
  • Identifying the media mix and selection criteria.
  • Creating a media feedback loop to allow for mid-course adjustments.

General media reaches the broadest audience possible. Whether we're planning and buying media to build brand awareness or drive a call to action, our focus is working with clients to more cost effectively reach and acquire customers.

What We Do

  • Map locations.
  • Run ranker statewide or regionally.
  • Determine primary and secondary stations.
  • Price all stations that make sense.
  • Negotiate, negotiate, negotiate.
  • Pick the best stations by your criteria: top station by demo, best price, most value added. What ever you determine.
  • Manage and recap the buy.

Contact us now 888-215-0820 and find out more about the benefits of using nxtConcepts for your TV Advertising.


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